Thursday 20 October 2011

Target audience

From the analysis of my polls i have managed to recognise my specific target audience. I now know what the audience will want to see in my production pieces and what will appeal to the majority of them.

The polls told me that the social class of my target audience will be those from Categorie E, these are students and graduates that are still in education. This also gave me evidence that my target audience will be young, the majority of the respondants were 16-19 years old, those who are in individual and have developed a sense of what they like in music and interested in the music scene. From my social class poll and age poll, i realised that my target audience were young and set up a poll to determine what courses they studied. Interestly most respondants studied creative art subjects and this steered me towards the next question in my poll which was to find what style of music video they prefered because their opinions matter given this is their field and there creative people with creative minds. The majority chose the conventional folk video style narrative but in second came abstract which is unconventional for the folk genre. My target audience is balanced between male and female which is good as it makes the audience more vast and appeals to a wider audience.

So my audience will be students of both genders who have a creative side and like a story with some intelligence behind it and appreciate diversity and a non conventional approach.

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