Summary of medium conventions

Following my research of the conventions of the folk genre, i have applied the conventions to my production pieces and made them more appealing to my target audience. I produced my music video, digipak and magazine advertisement based on the research of the conventions, I aimed to apply conventional iconographic shots in the mise en scene of my music video, digipak and poster to keep to the conventions of the genre so the audience can recognise what the artist is representing. For the music video the location of the woodlands and fields applied to the conventions of a traditional folk music video, the outfit was appropriate to the conventions as he wore relaxed clothing, wearing a red checkered shirt connoted love, black jeans and scruffy shoes, as a conventional folk artist would. The video features the conventional relaxed approach with picturest shots of the conventional location. The video itself isnt conventional, its an abstract narrative video, with surreal shots, not a conventional video for folk.

I decided on my front cover because i thought the setting of the artist in the middle of the field really captured the mise en scene and also the negative space of the sky allowed me to put text in which you could clearly see. I put the font in an viking style writing as we decided our artist was from Scandinavia and also put his first in black because black connotes pain and darkness and red to represent love and lust. It has the conventions of the image of the artist and his name as the title but doesn't have the conventional album name and the reason i didn't want it to have that is because i wanted it to be simple and not based on just one song.

I chose the back cover image because it fits in nicely with the front cover as they feature the same setting and the artist looking a certain way (keeping continuity), i also managed to make the crop field end at the same place the front covers did to make it look more professional. It features the conventions of the mise en scene of nature and the song titles with song timings as well as the essential bar code. The song titles were done in a dark red to stand out from the sky and also connote love.

The spine features the artists name and an image of the artist both conventions of a digipak and also features iconographic shot of the artist walking through nature which is conventional of the chosen genre. It is in black and white with the artists second name in red to keep colour motif continuity with the whole of the digipak. The image came from an photograph i took whilst filming and i cropped it down to fit in to the spine size.

Both inside covers are in black and white to keep the colour motif continuity going and both feature the artist in iconographic backgrounds that represent the chosen genre of nature. The first inside cover is of him walking through the woodland with his guitar, both features of the iconographic of the genre. The second image is just of his guitar on it's own in the woodlands. It features the the guitar which is conventional within the genre and trees which is an iconographic shot of nature and represent folk. Both the discs are done in black and white to keep continuety of the colour motif. Both discs feature trees within the mise en scene which represent nature and relaxasation. Trees are also iconographic to the genre of folk.

I decided on this picture for my magazine advertisement as the mise en scene features the iconographic shots of trees that represent the genre. The advertisement also makes it obvious that he's an folk artist, with the clothes he's wearing and the mise en scene. I edited the picture first, cropping the side and the top off. I also drained the colour from the image giving it an old style look. The mise en scene captures the iconographic shots of folk and nature, capturing the trees and woodland area. It features the conventional album title, artist title, release date and artists website. The font is in capitals with the artists and album name in bold. The writing is quite difficult to see as it merges in to the background, making it harsh on the eye.