References

Bat for lashes- whats a girl to do

The first shot is a tilt from the stars in the sky to the artist riding her bike possibly to represent the afterlife. Whilst the artist is riding her bike we just see a mid shot so she can perform whilst riding the bike. The camera then zooms out so we see the rest of the characters come from behind her. She then stops her bike and the camera zooms in to her face, theres then an eye line match between her and the two gowned characters as the camera pans round so we see them, it then pans back to a mid shot of the artist. Near the end of the video the camera zooms out so we see her by herself in the distance.

There is no editing in this music video, it's just one long continuous shot. This goes against the conventions of a music video as theres usually a variety of different cuts and dissolves. This makes the video more dynamic and edgy, braking the boundaries of the conventional ways.

After 50 seconds of footage four masked characters appear from behind the artist all in different animal masks that represent the forest there riding through. There all dressed in hoodies and riding on Bmx's which could represent the youth of today. The four masked characters also start to do tricks on their bikes which is for the audiences entertainment, as for the main artist she rides gently which could represent her character and personality. As the artist looks over they are two character dressed in black and white gowns both masked and holding balloons and a pumpkin, this could represent Halloween but came across abstract and surreal. She then rides through a cloud of smoke and we see an overturned vehicle that has obviously been in a accident, this shows the events that can happen in a forest at night. The video comes across quite dark and surreal giving it a haunting feel. The artists costume is bright and makes her stand out, her make up is also bright blue and obvious giving her a unique style that the audience can relate to and possibly copy, this promotes her music and her unique style.

 

The demographics for the audience of this music video would be Females aged 13-24 and males aged 35-44, this has a wide range of audience spanning from all different ages. The artists audience will aspire to look like her so i believe she's more popular with the female population rather then the male as females are most interested in dynamic style. Bat for lashes is a mainstream artist who appears in the charts and is a regular on mainstream music channels, so she will have a vast following.

This music video features a lot of references to the idea we have got, we want to include a character wearing a mask and a character riding through the woods on the bike. This video is very similar to the one i have in my head but i want to make the video my own and individual.

Dan Macaskill- Industrial Revolutions

This is a short film showcasing Dan Macaskill's impressive trial bike skills and the video includes the song I am using in my music video. This inspired me whilst watching it, i like the industrial mise en scene that has just been taken over by nature, the video comes across really peaceful but in actual fact is very dangerous with old buildings and a dare devil Trials biker.

Theres a variety of different camera angles allowing the audience to see the performer do his tricks. The camera is almost always panning and tilting to keep up with him as well as providing different angles for the audience to see it. Theres low angles so we the performer as dominant and dangerous. High angles to make him look small and so we can can get an overview of what he's doing. Theres a variety of close up shots to promote the performer and his amazing tricks.

From start to finish the editing has slow cuts so the film moves smoother and more natural. In the middle of the film, the clip dips to black, this could suggest he's about to go in to a dark place in which he enters the abandoned building. Cross Dissolves allow the clips to run smoothly, very much like how the bike rides and how comfortable he is doing the tricks.

Danny Macaskill is a Scottish trial cyclist born in 1985. He released a short film of him performing on his bike and put it on YouTube gaining widespread media publicity. Since this he has featured in music videos and television advertisement. But his most famous work came about when the show concrete circus appeared on channel 4 showcases Dan's tricks in a short video named "Industrial revolutions" this showcase allowed a wider audience to watch him and from this he has gained even more media interest.

The target audience for this short film would be teenagers to young adults preferably male around 15-26 as trials biking is popular with people of a young age and desire to experiment with bikes. Also young males that enjoy skating and bmx'ing would watch this for inspiration as he's one of the best trial cyclists in the world.

This video gave us the idea for the song as it made the video peaceful, relaxing and enjoyable. It also made the visual video stand out more because the song is so relaxing. We liked the industrial mise en scene as well as the cinematography used in this short film.

Boy& Bear- Rabbit Song

In the opening few shots we see a close up of the main character to give him an identity which is followed by a mid shot of him jumping out of bed. We then see more close ups of the main character doing day to day morning routines which is followed by a tilt which follows his hands buttoning up his shirt. We then see a variety of close ups and mid shots of the main character walking on the main street. The masked character points to a man riding a bike and the camera pans round to follow him ride. There is then an over the shoulder shot of the man on the bike and we can see the main character run behind him, which makes the man on the bike ride away with the camera panning to follow him. The main character then looks around to find a way to catch up with him and the camera tilts and pans to make it look as if it's coming from his eye sight. He spots a bike and runs to it, a tracking shot is used to keep up with him. Both men are biking away and the camera uses either panning or tilting to make the chase look more exciting. As the bikes approach the garages, we see some other characters pointing to the man on the bike running away, tracking shots are used to make it look like the main character is looking at them from his perspective, this is followed by close ups of each character on the screen. He then enters the woods and the camera tracks his every movement and again the camera tilts and pans as we see from his perspective. He is then greeted by what seems to be the leader of the group of wood people and we see a close up of each character in a two shot, where an eye line match is also used. The last shot is a mid shot of the main character waking himself up from the dream.

The main character starts off the music video by appearing as a regular guy who cant be bothered to get up for work, hes dressed in a plain white shirt which could mean he has a boring office job. But that soon changes as his pen leaks and he uses the ink to create a face paint similar to the native Indians. The next shot we see is the main character dressed up in ties which is obviously meant to connote a native Indian chief but also represents the ties he's had to wear for work. He then starts to chase another masked character on a bike he finds leaning against a wall and has a bowing arrow on his back, it becomes obvious that it's all part of his dream. He then realises other people join in him in the dream and also start to try catch the masked creature which could represent the boss of a certain work place. He then enters a woods in which he is joint by other colourful and creative creatures, which could represent the regular laid back people. It's all very surreal and i think it adds to the dreamy effect of the music video.

At the beginning of the video the cuts are really slow which could represent his day to day life; boring and slow. It then dips to black and we see him walking the streets. As the video goes on and he starts to chase the masked creature the cuts start to become fast and quick which could show its all about to kick in to action. The bike chase includes sharp, quick cuts to keep up with the chase and make us realise it's energetic. As the man reaches the woods, the shots are conventional to the genre as we iconographic images that dissolve in to one another. The final shots finish with slow cuts as if he doesn't want the dream to end.

Boys and Bear an Australian indie/rock band who are signed to universal republic records and island Australia records. The band started in October 2009 and within 2011 they released there first album "Moon fire".

The audience for this music video would be teenagers to young adults aged 13-24. This is because this video goes against the conventional genre of folk videos and brings in a unique style to the video. It includes a different style which the audience might be influenced by and try and emulate. Narratives tend to appeal more to a young audience as they can relate more to it and enjoy it more rather than a surreal of performance form music video.

This video inspired us to go for a surreal, abstract music video. This video was really interesting and entertaining to watch, it had a narrative but not an obvious one and we liked the idea of the bikes and the masks coming together to create mystery.

Natasha Khan also known by her stage name Bat For Lashes is an English musician who was born in 1979, she is signed to She bear records. Her music genre would be indie pop or folktronica, a mixture of folk and electronic. She released her debut album  "Fur and Gold" in 2006 which peaked at 41 in the charts and also had success with the mercury awards and Brit awards. Since them she has produced another album called "Two sons" which peaked at number 5 in the album charts.