Digipak Analysis The Kooks

This digipak is of the British Indie/Rock band 'The Kooks' and was released in 2006 by Virgin records.

Front cover

The front cover shows the full band playing their guitar and wearing relaxed clothing that relates to their chosen genre and immediately gives them an identity for their target audience. The front cover is done in black and white and none of the band members make eye contact to the camera suggesting their passionate about their music and instruments. The band look very relaxed and comfortable which could link in with their music and personality's and also link in with their chosen genre. It also features the conventional title 'Inside in, Inside out' which is in red which could connote love? danger? romance? and it also contrasts against the artists name which separates inside in and inside out.

Back cover

The back cover is a similar image to the front cover and taken from the same angle. The image is blurred so the conventional song titles and the conventional song length can stand out more to the eye. It also features CD conventions with the bar code, credits and record label provided on the right hand side.

Spine

The spine features the name of the artists to promote them and the record label their signed to so the institution can be recognised. It's been put in red to contrast from the front and back cover.

Disc

The disc is in red which could connote love, passion, danger and the the artists name is in black to contrast against it, the hole in the disc is used as an O in the artists name ' The Kooks' and the album title is in white and doesn't fit on the disc which again could show their relaxed approach to their music and their promotion. It features the conventional credits and record label on it again to promote the institution.