Magazine advertisment poster analysis

This is the magazine advertisement for Ben Howard's album 'Every Kingdom' released 2011.

The conventions of an advertisement poster are shown on the poster, it features the title of the artist in bold white so it catches the attention of his niche audience. It features the album title underneath the artist title giving a meaning and relevance to his songs. It also says along side the album title that it's his debut album and that tells us he's a new upcoming artist. At the bottom of the poster, the date of the release is shown to tell the audience when they can purchase the album but next too it shows you can pre-order it if you cant wait. The font is very basic and plain putting more focus on to the image itself which features the conventional picture of the artists. The image uses the cool colours of the blue water to connote the cool and relaxed genre of his album and his style. The artist silhouette shows him swimming alone in to the empty waters, its an iconographic shot as it features a natural shot of the water.

Ben Howard is signed to communication records which are an independent niche institution who cover the music genre of folk artists. This advert would mostly be seen in niche folk magazine but also in the mainstream music magazine NME as it covers a variety of music genres and promotes solo artists as much as they can.

Ben Howard would have a niche audience who are interested in the genre of folk, the You tube demographics for Ben Howard's audience would be majority male aged 25-34 but would also appeal to a student audience in social category E as Ben Howard is young and appeals to a young audience with his dress sense and style but appeals to an older audience because of his musical abilities.

This album represents the artist and his record label but also the genre of folk, the iconographic shot of him swimming through clear blue water provides the audience with a representation of the genre itself. It represents the audience as they are the ones buying these albums and the institution have to appeal to the audience so they buy the album.

Noah And The Whale

This is the album magazine advertisement for the Indie/rock band Noah And The Whales Cd/film release.

It features the conventional artist title and album name but is structured unconventionally as the album name is bolder and above the Artists name. This is because you have the conventional band image at the bottom which the audience will recognise. At the top of the page there is quotes from various mainstream magazines which rate the album, similar to a film advertisement poster. There is also the album release date as well as the record label and information about where you can download the songs. The washed out old style colour of the poster and the old style font suits the bands genre image, the information is at the top of the poster so it contrasts against the blue sky. The long grass and blue sky represent the season of spring and links to the album title 'The first day of Spring'. The lead singer is holding up a telescope and is the only member in focus, they all wear shirts which show they have a smart classy image.

Noah and the Whale are signed to independent record label 'Young&lost club'. This poster would most likely because of the genre be published in NME magazine. The artists are a mainstream Indie band who include folk and pop in their songs and have a wide range of audience. They would also feature in mainstream pop magazines as they are popular with the mainstream audience.

Noah and the Whale would have a mainstream audience who are interested in the genre of Indie/ folk and pop. The demographics for Noah and the Whale would be both sexes aged 13-24 years old in E social category E, being students.

The album poster represents the artists music and image as well as representing the record label. The genre of Indie/folk is represented with the clothes the band wears, as well as representing the young mainstream audience, the people who buy the album.

Laura Marling

This is the album advertisement for Laura Marling's album 'A creature i don't know' released

It features the conventional artist name and album title which are both in bold black writing with full stops after each syllable which is unconventional to a artist advertisement. The poster is very plain and basic and doesn't give much information away about the album, when it's out or where you can buy it. This could be because her niche audience will automatically know where to buy her album and where to get information. The main focus on this poster is the drawing in the centre of it, it looks like a woman is being held or carried by a creature she doesn't know, this links in well with the title and always gives the poster an artist piece and also makes it break the boundaries of conventional artist advertisements.

Laura Marling is a folk solo artist who is signed to WayOutWest records, a London based independent record label. This poster would feature in niche music magazines that promote solo artists, it would also appeal in NME as they include niche artists and promote them in a mainstream magazine.

Laura Marling would have a niche audience interested in the genre of acoustic folk music. She would appeal most likely to young females aged 13-24, most likely social category E as they will be students. Her audience will be niche in what they listen to and what they were as people who listen to people like Laura Marling

The poster represents the artists style, image and album as well as the institution. It represents the niche audience and their image and style and also represents abstract art involved in advertisement.