Artist promotion

Every artist needs promotion so i decided to edit some of my advertisements on places you would see it advertised.

Advertisement on You Tube

Artist cover photo for Itunes

Advertisement for album on billboard

Artist promoting himself through himself

Advert in Uncut magazine. This is the magazine he would be published in, he fits the conventionons for a folk magazine.

Vinyl advertisement

Magazine Advertisement

I decided on this picture for my magazine advertisement as the mise en scene features the iconographic shots of trees that represent the genre. The advertisement also makes it obvious that he's an folk artist, with the clothes he's wearing and the mise en scene. I edited the picture first, cropping the side and the top off. I also drained the colour from the image giving it an old style look. The mise en scene captures the iconographic shots of folk and nature, capturing the trees and woodland area. It features the conventional album title, artist title, release date and artists website. The font is in capitals with the artists and album name in bold. The writing is quite difficult to see as it merges in to the background, making it harsh on the eye.

                                               GoAnimate.com: Audience feedback by s0011622

Magazine poster drafts

I edited the picture first, cropping the side and the top off. I also drained the colour from the image giving it an old style look. The mise en scene captures the iconographic shots of folk and nature, capturing the trees and woodland area. It features the conventional album title, artist title, release date and artists website. The font is in capitals with the artists and album name in bold. The  writing is quite difficult to see as it merges in to the background, making it harsh on the eye.

This close up shot features the artist looking down at the ground, maybe not creating much interaction with the audience. I drained the colour from the original image to give it an old style look which fits in to the genre of folk. It features the conventional artist title in bold writing, with 'Jakob' in black and 'Bjorn' in a dark red colour and the conventional release date with the artists image. I wanted to do a poster very simple and basic which gives the audience the information they need but sometimes the audience want to know more information like links and album names.

This image was taken against a white background with harsh lighting against it, creating the shadow. I edited the image and put it into black and white to put more focus on to the coloured text and main image. It features the conventional artist in bold red connoting the album is about love. The album name is underneath that and in black not standing out with further information telling you its his debut album. Theres conventional links to pre order on his website and the release date at the bottom of the page. It features the less conventional quotations from the magazines he would involved in and their rating of the album. The artist is looking straight at the camera creating interaction with his target audience.                                       

This is an image from my digipak and i thought i'd try edit it in a portrait format to create a magazine advertisement. It features the conventional artist on the poster as well as the title of the artist and album. Also the release date of the artist. The blue sky allowed me to apply visible red coloured text on to it which would be easily visible bringing focus on the conventions. It doesnt look enough like a poster advertisement for a music digipak and the audience wouldnt be able to recognise what it's advertising.

This image features the artist to the right of the poster, looking straight at the camera creating interaction with the audience. His clothing style represents his genre of music and his image. He dresses casually and relaxed, showing he's not to bothered about his look and more about the music. As the background is plain back in focuses more on the artist and contrasts against the white text alongside him.   The font is in capitals and not in bold making it easy on the eye. It features the conventional artist name which is the biggest text to make the audience aware, underneath is the album title and at the bottom is information that it's out now as well as links to the website.

Third photo shoot for magazine advertisement

For this photo shoot i placed my artist against a black background and put him to one side so i could apply white text in the space. It features the artist dressed in the conventional stylish clothing and looks straight at the camera to create interaction with the camera.

Second photo shoot for poster

These photographs are part of my second photo shoot for my artists magazine advertisement. I decided to photograph in a woodlands, so i would capture the mise en scene of nature (Trees, leaves etc) which represent the genre of folk. I took a selection of photographs from a variety of angles (Close ups, mid shots, long shots) so i had a selection to choose from and edit. I made the artist wear smart, presentable clothing that represent him as an artist and represent his music genre.

Images taken for poster advertisment

This is the first of two or three photo shoots for my magazine advertisement. I plan on doing this amount to find the best possible image. I went for the basic shots first which feature the artist against a plain white wall so i can apply coloured text  on to the negative space of the background. I did a variety of mid shots and one close up with the artist either in the middle or to the left of the composition. The artist was made to look straight at the camera, to create interaction with his niche audience. I advised him on what clothes to wear so it would fit within the genre of folk, the denim shirt, velvet blazer and hairstyle give him a unique image that would make him noticed.

Mid shot- There's a slight issue with the shadow and the framing of this image as you can see objects to the bottom left and right sides but then can easily be cropped on photo shop.

Mid shot- This mid shot shows the artist making eye contact with the audience as well as his clothes, which indicate what genre of music he is.

Mid shot- The lighting for this shot is too dark for me and one side of his face is darker then the other. The shadows are too harsh and visible and the artist is central and i wanted him either right of the composition.

Close up- I like the close up shot but again half his face s darker then the other and the shadow is quite harsh.

Magazine advertisment poster analysis

This is the magazine advertisement for Ben Howard's album 'Every Kingdom' released 2011.

The conventions of an advertisement poster are shown on the poster, it features the title of the artist in bold white so it catches the attention of his niche audience. It features the album title underneath the artist title giving a meaning and relevance to his songs. It also says along side the album title that it's his debut album and that tells us he's a new upcoming artist. At the bottom of the poster, the date of the release is shown to tell the audience when they can purchase the album but next too it shows you can pre-order it if you cant wait. The font is very basic and plain putting more focus on to the image itself which features the conventional picture of the artists. The image uses the cool colours of the blue water to connote the cool and relaxed genre of his album and his style. The artist silhouette shows him swimming alone in to the empty waters, its an iconographic shot as it features a natural shot of the water.

Ben Howard is signed to communication records which are an independent niche institution who cover the music genre of folk artists. This advert would mostly be seen in niche folk magazine but also in the mainstream music magazine NME as it covers a variety of music genres and promotes solo artists as much as they can.

Ben Howard would have a niche audience who are interested in the genre of folk, the You tube demographics for Ben Howard's audience would be majority male aged 25-34 but would also appeal to a student audience in social category E as Ben Howard is young and appeals to a young audience with his dress sense and style but appeals to an older audience because of his musical abilities.

This album represents the artist and his record label but also the genre of folk, the iconographic shot of him swimming through clear blue water provides the audience with a representation of the genre itself. It represents the audience as they are the ones buying these albums and the institution have to appeal to the audience so they buy the album.

Noah And The Whale

This is the album magazine advertisement for the Indie/rock band Noah And The Whales Cd/film release.

It features the conventional artist title and album name but is structured unconventionally as the album name is bolder and above the Artists name. This is because you have the conventional band image at the bottom which the audience will recognise. At the top of the page there is quotes from various mainstream magazines which rate the album, similar to a film advertisement poster. There is also the album release date as well as the record label and information about where you can download the songs. The washed out old style colour of the poster and the old style font suits the bands genre image, the information is at the top of the poster so it contrasts against the blue sky. The long grass and blue sky represent the season of spring and links to the album title 'The first day of Spring'. The lead singer is holding up a telescope and is the only member in focus, they all wear shirts which show they have a smart classy image.

Noah and the Whale are signed to independent record label 'Young&lost club'. This poster would most likely because of the genre be published in NME magazine. The artists are a mainstream Indie band who include folk and pop in their songs and have a wide range of audience. They would also feature in mainstream pop magazines as they are popular with the mainstream audience.

Noah and the Whale would have a mainstream audience who are interested in the genre of Indie/ folk and pop. The demographics for Noah and the Whale would be both sexes aged 13-24 years old in E social category E, being students.

The album poster represents the artists music and image as well as representing the record label. The genre of Indie/folk is represented with the clothes the band wears, as well as representing the young mainstream audience, the people who buy the album.

Laura Marling

This is the album advertisement for Laura Marling's album 'A creature i don't know' released

It features the conventional artist name and album title which are both in bold black writing with full stops after each syllable which is unconventional to a artist advertisement. The poster is very plain and basic and doesn't give much information away about the album, when it's out or where you can buy it. This could be because her niche audience will automatically know where to buy her album and where to get information. The main focus on this poster is the drawing in the centre of it, it looks like a woman is being held or carried by a creature she doesn't know, this links in well with the title and always gives the poster an artist piece and also makes it break the boundaries of conventional artist advertisements.

Laura Marling is a folk solo artist who is signed to WayOutWest records, a London based independent record label. This poster would feature in niche music magazines that promote solo artists, it would also appeal in NME as they include niche artists and promote them in a mainstream magazine.

Laura Marling would have a niche audience interested in the genre of acoustic folk music. She would appeal most likely to young females aged 13-24, most likely social category E as they will be students. Her audience will be niche in what they listen to and what they were as people who listen to people like Laura Marling

The poster represents the artists style, image and album as well as the institution. It represents the niche audience and their image and style and also represents abstract art involved in advertisement.